This study strategically analyzes the European and North American market for Automotive Human Machine Interface. Key market drivers, restraints, market trends and technology trends are discussed. The study discusses market revenue and unit forecasts with pricing analysis of the HMI Interfaces including Voice Control Interface and Multifunctional Knobs. Also comparative analysis of availability of different HMI options is provided. Further, the study focuses on customer preferences, various OEM offerings and supplier profiles as well as value chain analysis and strategies for reducing distraction and ensuring a safe driving environment. This study also provides strategic recommendations to OEMs, Tier 1 and Tier2 suppliers.