Crowd analytics is an optimized business solution, which delivers insightful analysis of crowd mobility at mass gathering places, such as airport & railway terminals, city malls, retail stores, convention centers, stadium, and others. The data obtained from various sources, including closed circuit television camera (CCTV), commercial off-the-shelf camera, and first & third party consumer data are channelized through sophisticated artificial intelligence methods to present predictive crowd flow models and customer preference patterns. It helps to deliver information about crowd mobility, public queues, wait time, asset utilization, and occupancies, which improve operational efficiencies of retail and transport terminal authorities by controlling and monitoring the mass.