The global energy gum market was valued at $75.15 million in 2016 and is projected to reach $125.24 million by 2023, registering a CAGR of 7.6% from 2017 to 2023. Energy gum a caffeine-rich gum that provides instant energy to alleviate the effects of sleep deprivation and fatigue as well as improve alertness and mental performance. It works by improving reaction time, alertness, concentration, and cognitive performance, particularly under conditions where sustained vigilance is necessary and the effects of sleep deprivation could be detrimental. Caffeine, being the prime ingredient of energy gums, proves effective in sustaining physical vigilance and prevents cardiovascular diseases, cancer, and diabetes. Energy gum is prepared by softening gum bases, followed by the addition of other formulation ingredients. Sugar, aspartame, liquid glucose, sorbitol, mannitol, xylitol, and various flavors are the other ingredients used in the manufacturing to reduce bitterness and improve taste. Energy gums have witnessed an upheaval among fitness conscious individuals who regularly consume sport nutrition and fitness supplements.