
The unprecedented growth of the global population has increased the demand for urban agriculture. Vertical farming is the practice of producing food in a vertically stacked layer such as a used warehouse, skyscraper, or shipping container. Organic foods are perceived as healthier, nutritious, safer, and more environmentally friendly. A critical factor that influences the demand for organic food is the food purchasing behavior of consumers, which is essential for producers, policy makers, and suppliers to implement successful marketing strategies.