
The high adoption of mobile devices for financial transactions has increased the need for advanced security, which has been driving the market growth. As facial recognition biometrics provides high security and can be easily installed in mobile devices with built-in cameras, the technology is being increasingly used in consumer electronics. However, competition from non-biometric authentication technologies such as PINs and passwords is impeding market growth. These non-biometric solutions have an increased acceptance level among enterprises as they are more cost-effective and user-friendly compared to biometric systems. The global facial recognition biometrics in consumer electronics market is highly fragmented because of the presence of numerous small and large vendors. Providers in the market compete based on pricing, quality, innovation, service, reputation, distribution, and promotion.