
Outbound tourism of any country shows of its economic strength and purchasing capacity of the citizens of that country. Out of this segment Meetings, Incentives, Conferences, Exhibitions (MICE) segment is considered the golden segment of tourism industry. Since it is most lucrative and revenue generating segment of tourism industry. With China's rapid economic development and continuous improvement of the degree of internationalization, Chinese MICE tourism to foreign destinations is continuously increasing. This creates an ample opportunity for star category hotels, agencies and other tourism service providers to grab a handsome pie of this lucrative market segment. One of the biggest challenges for the MICE industry is the ease and convenience of obtaining visas.