Millions of consumers are facing gut and digestive health disorders which provides business opportunities for dietary supplement producers looking to provide effective products that can help manage illness and intolerances, as well as promote overall health. Global demand for probiotics is predicted to grow at a CAGR of 6.8% from 2013 to 2018. The gastrointestinal health supplement category saw $1.4 billion in consumer sales in 2011, a 14% percent increase over the previous year.