
Analytic is the tool useful for interpretation, communication and discovery of meaningful patterns in data. The automation of above mentioned process is said to be automated analytics. An automated analytics process often includes data retrieval, data management, model scoring, optimization & insights & reports, and media planning among others. Wherein, once the new data is gathered, many data management steps become necessary. For instance, data merging, clearing, aggregation filter, and transformations. If all these mentioned process are manual, then work efficiency is anticipated to hamper. However, implementation of automated analytics sets off all required data management processes and hence improvise the data analysis to make effective business strategies. Automated analytics helps to take firm and right business decisions. Unlike manual analytics, automated analytics provide recommendation to a human. In prescriptive analytics, automated analytics itself takes an action on the output of their analysis.