
The concept of quick service restaurants was first introduced in the US. These restaurants are gradually becoming convenient places for teenagers, families, and young working professionals to socialize. Few of the popular industry products are burgers, sandwiches, Mexican cuisine, pizza and pasta, chicken, and Asian cuisine. In quick service restaurants, the demand for food customization is increasing. Thus, customers are given the option to design their meals according to their tastes and dietary requirements. For instance, at Subway, consumers can choose their own bread and vegetables to be added to the sub sandwich. In addition, the rising demand for on-the-go food will contribute significantly to the market growth during the forecast period. However, a major challenge for the market growth is the price fluctuation of raw materials such as sugar, dairy products, and meat. This often results in unstable prices of products offered by quick service restaurants in the US. Various innovations in packaging, the introduction of nutritious food products such as low-fat dairy products, and reduced utilization of artificial colors and other food additives will lead to the steady growth of this market during the forecast period.