Sweetening the Pils: Flavored Beer and Mixes Industry
One of the fastest growing sectors within the beer industry is currently flavoured beer. However, this term encompasses two distinct sub-categories – true flavoured beers and beer mixes. Flavoured beers are defined by Canadean as normal strength beers with added flavours. These flavours are often fruit, typically citrus, but increasingly including a range of more exotic fruits. Another source of flavours is spirits, such as Tequila or Scotch Whisky.
Growth of Craft Beer Market Phenomenon
Craft beers are currently enjoying an unprecedented period of growth, thanks to a heady cocktail of driving factors than can be characterized as part of a broader societal trend towards heritage and authenticity, according to leading consumer specialist Canadean’s new report: The Craft Beer Phenomenon. This trend can itself be considered a response to the lingering consequences of the global financial crisis, which has driven consumers towards localism, quality, and an anti-corporatist stance: all factors that have been vital in the burgeoning success of the craft beer market.