The president and third generation owner of Safian & Rudolph, Richie Goldberg, has recently released new professional jewelry tips on eHow. As one of the most well known Philadelphia jewelry stores in America’s oldest diamond district, Richie Goldberg knows how important it is to take care of jewelry to keep it in perfect condition. With anything used, worn frequently or on a daily basis, it can wear out. That’s why it is crucial to take special care of the diamonds, earrings, bracelets, rings, etc. whether it is cleaning or just for safekeeping.