Audio specialist Sennheiser is inviting New Yorkers to journey into the Future of Audio, with the opening of its new SoHo pop-up store. Open up to end of February starting from October 21, it is a destination for truly unique listening experiences, special events and a chance to explore the audio specialist's range of innovative audio products. Visitors will have the rare opportunity to listen firsthand to the HE 1, the best headphones in the world, and Sennheiser's groundbreaking AMBEO 3D audio technology.