Skateboarding is not just a sport, it is a lifestyle. And the brains behind the organization Rival Skateboarding, Peter Fradella, had a dream to make this lifestyle more accessible to under served youth. He knew his audience was a part of the web savvy and social media generation, so he turned to TheeDesign Studio, a web design and marketing agency in Raleigh, for help creating a website that would appeal to hip skateboarders.