ReleaseWire Connect

Bold Paywall Strategies Set to Change Both Print and Radio Media Markets in 2014

A paywall is a system that prevents Internet users from accessing webpage content without a paid subscription. While paywalls are used to bring in extra revenue for companies by charging for online content, they have also been used to increase the number of print subscribers. Some newspapers offer access to online content, including delivery of a Sunday print edition at a lower price than online access alone. News sites use this tactic because it increases both their online revenue and their print circulation. Ad Age reported that online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association. The feature by Michael Sebastian reported that The Financial Times says its data on subscribers is helping it charge higher prices for ads and that it is a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from readers, for fear of hurting traffic and ad revenue in turn. "This report demystified the concept that subscription models would have a negative impact on the ad growth," said Pam Horan, president of the OPA, whose report examined nine of its members that use some form of paywall, including Time Inc., The New York Times and The Financial Times. "We saw consistently that our members were having a very successful advertising business while growing their subscription business." Paywalls help increase ad rates partly because publishers capture valuable "first-party" data on subscribers as they sign up, the report suggested. "They're finding that these models give them additional insights into their readers," Ms. Horan said. "They're using data as an asset to understand consumer behavior and help marketers target these audiences and design the right products." The first paywall data report is being assembled and distributed by TR Cutler, Inc. Requests for the report made before January 31, 2014 will be sent free of charge upon publication. To receive the Paywall Data Report register at: http://trcutlerinc.com/paywall-data-report.php. Thomas R. Cutler is the President & CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., (www.trcutlerinc.com). Cutler is the founder of the Manufacturing Media Consortium including more than 5000 journalists, editors, and economists writing about trends in manufacturing, industry, material handling, and process improvement. Cutler is the most published freelance industrial journalist worldwide; Follow Thomas R Cutler on Twitter @ThomasRCutler.

A paywall is a system that prevents Internet users from accessing webpage content without a paid subscription. While paywalls are used to bring in extra revenue for companies by charging for online content, they have also been used to increase the number of print subscribers. Some newspapers offer access to online content, including delivery of a Sunday print edition at a lower price than online access alone. News sites use this tactic because it increases both their online revenue and their print circulation.

The first paywall data report is being assembled and distributed by TR Cutler, Inc. Requests for the report made before January 31, 2014 will be sent free of charge upon publication.

Radio streaming is about to becoming very profitable. The revenue model is moving toward paid content and more than fifty percent of all media outlets will utilize a paywall by 2015.

Paid advertising models are in hospice. The media landscape, particularly radio and print has altered greatly. The revenue model is moving toward paid content and more than fifty percent of all media outlets will utilize a paywall by 2015.

The current issue of Automation.com featured manufacturing journalist, TR Cutler reflecting on the past-paced, ever-changing elements of automation impacting manufacturing, material handling, and logistics. Cutler commented, “Reviewing authored features provides a fascinating insight auguring trends for 2014. The growth of the companies profiled by Automation.com clearly reflects a strong new market demand.”

Thomas R. Cutler recently announced the proprietary Manufacturing Media Consortium will be meeting in Rio de Jeneiro, Brazil on January 13, 2014. The meeting will be the first time in Rio de Jeneiro as manufacturing markets continue to expand to South America. Over 35 members of the Manufacturing Media Consortium are expected to attend. The professional organization includes journalists, editors, economists, and other industrial leaders worldwide. Members write about trends, data, case studies, and profiles, in the manufacturing, industrial, and distribution sectors. Cutler works with thousands of media outlets to expand manufacturing media coverage.

In the current issue of Quality Digest Manufacturing journalist, TR Cutler discussed why traditional Overall Equipment Effectiveness (OEE) software is insufficient. The article titled, “Identifying Quality Patterns,” explained that OEE does not meet the needs of current manufacturers because it is strictly measurement-based; it measures quality as a separate element of the part being manufactured and does not relate it to the entire manufacturing process. Too many solutions treat quality as a separate function in the organization as well, so it does not help with integrated problem-solving across teams or functions.

Thomas R. Cutler recently announced the proprietary Manufacturing Media Consortium will be meeting in Washington DC on December 6th. Cutler will lead the meeting to identify recent manufacturing trends in the United States, particularly along the Eastern corridor. Over 100 members of the Manufacturing Media Consortium are expected to attend. The professional organization includes journalists, editors, economists, and other industrial leaders worldwide. Members write about trends, data, case studies, and profiles, in the manufacturing, industrial, and distribution sectors. Cutler works with thousands of media outlets to expand manufacturing media coverage.