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Mobile advertising platform & technology allow advertisers to use advance targeting technologies to reach the desired consumers of differential characteristics & criteria. Mobile devices such as Smartphone’s & Tablets are seeing rapid adoption rate globally. With consumers carrying the mobile devices along for the majority of the time, it has become the most efficient medium to reach larger number of consumers with advertisements & promotions. The extensive measurability is further driving the mobile advertising market globally. It is probable that advertisers and media industry will increasingly take account of a bigger and fast-growing mobile market, though it remains at around 1% of global advertising spent. Mobile media is evolving rapidly and while mobile phones will continue to be the mainstay, it is clear that mobile phones will strengthen.

Global Market Research: Application server is a program that handles all the operations between the user and backend application or database. It provides an integrated environment for the deployment of custom server based business applications. Application server market comprises of application servers used for the cloud applications, mobile devices and tablets. Application server market can be segmented on the basis of type such as Java based, Microsoft windows based and others which include application servers built using open source technologies. Java based application servers use Oracle web logic and IBM web sphere. The global application server market is expected to grow owing to the changing communication infrastructure and increasing reliance of enterprises on application servers to make productive and efficient use of internet.

Graphene, also known as “magic material” by various research labs, is composed of pure carbon placed in a hexagonal pattern. Graphene can be used in a variety of applications owing to its superior performance. The material is said to offer extraordinary properties in all its applications. Graphene is useful in high-end technologies like RFID, sensors and super capacitors among others.

According to a new market report published by Transparency Market Research (http://www.transparencymarketresearch.com) "Biosurfactants Market - Global Scenario, Raw Material and Consumption Trends, Industry Analysis, Size, Share and Forecasts, 2011 - 2018", global biosurfactants market was worth USD 1,735.5 million in 2011 and is expected to reach USD 2,210.5 million in 2018, growing at a CAGR of 3.5% from 2011 to 2018. In the overall global market, European region is expected to maintain its lead position in terms of volume and revenue till 2018. Europe is expected to enjoy 53.3% of global biosurfactants market revenue share in 2018 followed by North America.

Healthcare IT is a collective term used for solutions offered by information technology in the healthcare industry. These solutions offer better data management and secure exchange of health information among customers, governments, providers and insurers. There is a huge demand of general applications such as electronic health and medical record system and computerized physician order entry system along with specialized solutions such as clinical trials management system, data mining system and clinical decision support system. Applications such as Picture Archiving and Communication Systems (PACS) and Radiology Information Systems (RIS) are used to store and manage patient scans and images. In addition, software solutions such as hospital information systems, ambulatory care management systems, EMR, HER, e-prescribing systems and patient management systems are being widely adopted by hospitals and clinics to provide better patient care.

According to Transparency Market Research “Crop Protection Chemicals Market – Global Industry Size, Market Share, Trends, Analysis and Forecast, 2011 – 2018”, the global crop protection market was worth USD 48.0 billion in the year 2011 and is expected to reach USD 71.3 billion by 2018, growing at a CAGR of 5.4% from 2011 to 2018. Herbicides formed the largest category in the overall crop protection market, contributing about USD 19.9 billion for the year 2011.

Transparency Market Research is Published new Market Report “Drug Device Combination Products Market (Drug Eluting Stents, Infusion Pumps, Photosensitizers, Orthopedic Combination Products, Wound Care Combination Products, Inhalers, Transdermal Patches, Intraocular Implants and Drug Eluting Beads)- Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019," the global drug device combination productsmarket was valued at USD 66.0 billion in 2012 and is expected to grow at a CAGR of 7.9% from 2013 to 2019, to reach an estimated value of USD 115.1 billion in 2019.

The market of herbal supplements is witnessing a steady growth since the last decade mainly due to the growing awareness among the consumers of the effect of consuming synthetic supplements. Herbal supplements market was not even affected by the financial meltdown during 2009-10. Some of the major factors driving the market for global supplements market include the growing global ageing population and the growing concern among consumer to stay healthy and fit.

Olive trees, from which olive oil is extracted, are generally found in the Mediterranean countries such as Spain, Italy and Greece. This oil is commercially manufactured by grinding olives and extracting the oil from the olives it by chemical or mechanical process. Common uses of olive oil are in making soaps, pharmaceuticals, cooking and cosmetics. The different product types of olive oils are extra virgin olive oils, virgin olive oils, refined olive oils and other miscellaneous varieties, depending on the method of extraction. The increasing demand for olive oil in developing countries like India, China and Brazil is one of the primary drivers. This is owing to the strong economic growth and increasing awareness of health benefits among consumers, coupled with a greater exposure to the western lifestyle, there seems to be an upward trend in consumption of olive oil. In addition, countries like USA and Australia are developing a national standard for grading olive oil. The global standardization of olive oil is attracting more consumer demand for the product.

Global Market Research Carotenoids are the organic pigments naturally occurring in plants and have been used for food colorings with beta- carotene for a long time. However, with continuous research and development, carotenoids have found relevance in feeds and food supplements. The market is expected to exhibit a marginal growth compared to previous years. The majority of sales of the global carotenoids market come from the mature markets such as North America and Europe. Markets such as Asia Pacific and the rest of the world are expected to exhibit sizeable growth in the coming years and Europe significantly dominates the market.