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Mobile devices such as Smartphone’s & Tablets are seeing rapid adoption rate globally. With consumers carrying the mobile devices along for the majority of the time, it has become the most efficient medium to reach larger number of consumers with advertisements & promotions. Mobile advertising platform & technology allow advertisers to use advance targeting technologies to reach the desired consumers of differential characteristics & criteria. The extensive measurability is further driving the mobile advertising market globally. It is probable that advertisers and media industry will increasingly take account of a bigger and fast-growing mobile market, though it remains at around 1% of global advertising spent. Mobile media is evolving rapidly and while mobile phones will continue to be the mainstay, it is clear that mobile phones will strengthen.

Organic foods are produced using animal and environment friendly farming methods. Globally, organic farming is practiced in 162 countries. In 2011, there were 37.2 million hectares of organically managed farmland and organic farming accounted for 0.86% share of the agricultural land. The report provides a strategic analysis of the global market for organic food & beverages, and growth forecast for the period from 2013 – 2019.

Transparency Market Research is Published new Market Report “Arthroscopy Devices Market (Arthroscopes, Arthroscopy Shavers, Arthroscopy RF systems, Arthroscopy Visualization Systems, Arthroscopy Implants, Arthroscopy Fluid Management Systems) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019," the global arthroscopy devices market was valued at USD 3.3 billion in 2012 and is expected to grow at a CAGR of 6.0% from 2013 to 2019, to reach an estimated value of USD 5.1 billion in 2019.

Electronic health (eHealth) is defined as transfer of healthcare practices by electronic means. eHealth is a wide term and encompasses three main areas of services that are as follows:

Direct-To-Home (DTH) satellite television services have remarkably changed the mass electronic communication industry. DTH service provides reliable signals, high-definition video clarity, digital sound quality and essential signal security. It provides consumers with the facility to select the channels based on their preference and thus helping in cutting down on expenses. The broadcasters can also find out the exact number of viewers for a specific channel (TRP) to estimate its popularity.

Transparency Market Research is Published new Market Report "MHealth Market - Global Mobile Health Industry Analysis, Size, Share, Growth, Trends And Forecast, 2012 – 2018" The growth in mHealth market is primarily driven by the increasing adoption of smartphones, rising incidence of chronic diseases and growing number of mHealth applications. Mobile based healthcare services access is becoming almost ubiquitous worldwide. mHealth applications are rapidly gaining popularity due to growth in number of innovative solutions.

Transparency Market Research is Published new Market Report "Pharmacy Automation Systems (Table-Top Counters, Medication Dispensing, Packaging and Labelling, Storage, Retrieval and Compounding) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 - 2018"

The mobile phone industry has witnessed exponential growth over the last decade. Development in the electronics and telecommunications sector has spawned a variety of advanced technologies, operating system and value added features to cell phones. Advent of 2G, 3G and 4G technologies has resulted in increasing Internet usage, giving rise to mobile money/payment. It has not only created business opportunities for mobile manufacturers but also for telecommunication service providers, mobile application developers and other stakeholders. Increasing penetration of mobile phones and Internet usage for various purposes such as shopping, purchasing movie tickets, and bill payments is expected to drive the market. In addition, affordable rates and ease of access are expected to positively impact the industry over the forecast period. Delivering cost effective and fully functional payments services for mobile users is a challenge for service providers.

A heterogeneous network (HetNet) is one which connects computers and other devices with different operating systems or protocols. For instance, the network (LAN) that connects Microsoft Windows and Linux based computers with Apple Macintosh computers is HetNet. Heterogeneous network is a cost effective way of handling the increasing demand for mobile data. Increase in the costs associated with mobile data handling created the need for cost effective methods for data handling. The traditional methods for resolving issues related to coverage and capacity require operators for installing a number of macro base stations contained in the cell site, thus making traditional methods expensive and unsustainable. Heterogeneous networks are considered to be the most cost effective solution for improving the coverage and capacity of mobile networks.

Femtocells are small, low-powered cellular base stations, designed to be used in homes or small business in order to increase network access. Femtocells offer considerable advantages to network operators and end users. The advantages for the operators include cost saving and reduced agitation of subscribers as use of femtocells provides a better network coverage whereas subscribers get the benefits of reduction in call charges and enhanced experience of mobile internet. Network operators have also integrated femtocells in entertainment hardware’s such as routers and set-top boxes.