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The generic drugs industry comprises of the manufacture and marketing of certain drugs which have the same active ingredients as the brand-name drugs manufactured by any pharmaceutical company. The major benefit of generic drugs is that the cost of such drugs is much less than that of branded drugs. Generic drugs come under the same governing framework as that of the brand-name drugs. The rationale behind generic drugs is that the patented drugs generally have a patent life of 20 years. However, the patent life of such drugs begins from the clinical trials and thus their commercial life is far less (approximately 15 years). After the patent expiry the manufacturers of such drugs face intense pricing pressure because of the competition from their cheap generic counterparts.

Mushrooms are processed, produced, and consumed in many countries on a large scale. The global mushroom market is primarily driven by the increasing demand for the organic products. Mushrooms are highly popular in Asian countries such as China, India, and Japan. Asia holds the majority of the market share of the global mushroom consumption and is closely followed by North America and Europe. Europe is the leader in mushroom production and processing. The global mushroom market has shown remarkable growth in the recent years and is also showing attractive market potential for the future.

Antithrombotic is a drug that helps reduce thrombus formation. Different antithrombotics affect different blood clotting processes like antiplatelet drugs, anticoagulants, and thrombolytic drugs. Its main application is to treat the abnormal blood in the human body. Although antithrombotic drugs are widely used to prevent and treat arterial and venous thrombosis, the disease still remains one of the major reasons for deaths across the globe. This indicates that the present drugs available are not potent enough to deal with this hazardous disease. Hence, there is tremendous potential for growth, moreover, the expiring patent of two leading drugs Plavix and Lovenox provides more potential and greater scope for the companies to emerge in this market.

The world market for 1,3 butadiene is largely driven by demand for elastomers due to their extensive use in manufacture of tires. The global market for 1,3 butadiene was estimated at USD 22 billion for the year 2011, and is estimated to rise by 45.6% in the next 5 years and reach a market size of approximately 32 billion by year 2018.

Cardiac prosthetics or the artificial heart valves are the devices used for replacing damaged or diseased natural valves of the heart. Human heart might be considered as a pump for supporting the pulmonary and systemic blood circulation. Heart comprises of receiving and pumping chamber, coupled with two valves for ensuring the unidirectional flow of blood. Sometimes pathological diseases such as diabetes, obesity, hypertension and others might hamper the working mechanism of the valves. Hence, cardiac prosthetics are designed to replace the diseased or damaged natural valves.

Transparency Market Research published new market report “Companion Diagnostics Market (Breast Cancer, Lung Cancer, Colorectal Cancer, Gastric Cancer, Melanoma and Others) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019," the global companion diagnostics market was valued at USD 1.8 billion in 2012 and is expected to grow at a CAGR of 18.1% from 2013 to 2019, to reach an estimated value of USD 5.6 billion in 2019.

Transparency Market Research is Published New Market Report Title "Frozen Food Market (Vegetables & Fruits, Potatoes, Ready-to-eat Meals, Meat, Fish/Seafood and Soups) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019," according to the which the demand for frozen food was valued at USD 224.74 billion in 2012 is expected to reach USD 293.75 billion by 2019, growing at a CAGR of 3.9% from 2013 to 2019.

A micro-turbine is a system that generates power and is a combination of a small gas turbine and high speed generator. The combustor in a micro-turbinecan run on various types of fuel such as diesel, biogas, natural gas, hydrogen, alcohol, and LPG, emitting negligible toxicity. It is a revolutionary invention and can be used in a variety of applications where electricity needs to be generated. The biggest market for micro turbines is assumed to be the hybrid vehicle market. Micro turbines can also be used for providing power to grids where the grid network is weak. A micro-turbine can generate energy from 25 Kw to 500 Kw.

Refrigerators are used to cool down perishable food items, thereby preventing action of mold, yeast and bacteria. Refrigerators market is one of the fastest growing segments of consumer home appliances industry. Also positive growths in food industry have stimulated the growth of commercial refrigerators and related equipments market. Refrigerators have thus become a crucial item of every household.

Email marketing, a trend in its naïve stage and soon catching up, is driven by rising popularity of social media marketing and global internet reach and penetration. Businesses of all types, irrespective of their size and area of operations, are increasingly adopting to email marketing for the conceived benefits it provides.