With regards to the vendor landscape, the global commercial fitness equipment market boasts prominent companies such as Brunswick Corporation (Life Fitness), Johnson Health Tech. Co., Ltd., Amer Sports Corporation, Technogym, Cybex, and Matrix Fitness, among others. Considering the presence of several large companies, the global commercial fitness equipment market witnesses the prevalence of a high degree of competition. Therefore, in order to gain a competitive edge many of these enterprises have taken up mergers and acquisitions. Strategic collaborations are favored as well, as they offer the market players to expand their footprint within the industry. For instance, Cybex International was acquired by Brunswick Corporations in 2016. A majority of the companies operating in the global commercial fitness equipment market are more inclined toward forging long term partnerships with hotels and gyms to remain the sole supplier of fitness equipment for a longer term.