Search Engine Optimization is such an important area to focus on for newly established and growing businesses as well. Because of the success of the Internet in virtual and real-time communication, it is also imperative to match each business’ advertising strategy to the growing online clientele worldwide. Most businessesfocus on advertising to ensure that all its target market knows the brand and the message the products and services wants to convey. However, these days, most businesses focus on video content being posted on video posting sites such as YouTube because there are millions of prospective clients online which will lead to better search engine optimization.