Diane Larsen, founder of Sparkle in Pink, started Sparkle in Pink with her daughter, Quynn Larsen. The children's boutique wholesaler explained business was growing fast and they needed to build a new warehouse. The new company was using pick stations on the floor, on the selves, on the walls. Larsen commented, "We were exploding at the seams. Honestly, we didn't have a bar code system so it's memorization and signs. It's very difficult; everything was manual."