Now, it is marketing which has attained top priority. Of course, one cannot survive for long by selling counterfeit products, irrespective of the vigorous style of marketing. But as long as your products and services are of an acceptable quality, they will sell well only if they are marketed well and they will lie unsold if they are ill-marketed. Strategic marketing stems from creative web designs. Web design geniuses have jumped on the stage. Now is the time for them to shower you with their tricks and magic. Excellent design can take your site to meteoric heights. On the other hand, if the site is ill-equipped to take the load of mass surfers, it will crash occasionally. It can be quite a turn-off even for your most loyal customers.