Retail Consumer Shopping habits have shifted from brick and mortar to online, which has given birth to E-Commerce business models. Like traditional methods of selling, the overall foundation of business via the Internet is the same, be it selling products or services, attracting potential customers, etc.; the only difference, however, remains the platform, which has moved from a brick and mortar shop or showroom, to much more comfortable website where consumers have the ability to shop for consumer products without leaving the comfort of their home.