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Introduction
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Introduction
Global Games Market
Technology has boosted the game industry, and it has given the market a much-needed makeover. The global Games Market is considered to be one of the most attractive markets of the current times, which are likely to experience further growth and expansion with the passage of tie and the evolution of technology. It is believed that the market at the global level will generate approximately USD 152.1 billion in 2019. The performance is expected to be further strengthened shortly. In the current times, there are around 2.5 billion gamers all around the globe who play a vital role to influence the demand of the industry offerings.
A wide range of factors has accelerated the overall performance of the Games Market at the global scale such as the growing popularity of Personal Computers and smartphone, rapid technological advancement, the emergence of Virtual Reality (VR) and the effective marketing strategies of the businesses. Several challenges arise in the industry setting, which restricts its potential such as high laws and regulations, risks relating to piracy, and issues relating to fraudulent activities. An in-depth analysis of the market has been carried out to get an idea about its growth potential.