The global demand for washing and cleaning products in the market is driven by rise in population and increasing usage norms impacted as it is by greater concern for hygiene. Cleaning without making use of any detergents or soaps may be time consuming for most of the time. Therefore, products, which make the task easy, quickly and to a high standard, are favorable. However, consumers are more likely to pay for such products. Raising awareness of personal hygiene, increased focus on communal hygiene and growing concern over the spread of infectious disease are some of the other factors which are driving the market for washing and cleaning products. Increasing concern about ensuring the safety, social and self-actualization needs by enabling safe food storage, sterilizing household surfaces and controlling garbage in a hygienic manner are also driving the washing and cleaning market at some extent.