Sweetheart and her Trademark

Sweetheart posted to Twitter in August of 2017 that she needed advice. As a young artist with an extreme potential for growth and success, hackers have started coming from all angles of Google to try and steal the trademarked and copyrighted material of major artists like Sweetheart. The lumendatabase.org has termed the hacker’s new type of attempt to defraud legitimate American’s like Sweetheart ‘backdating’. “These agencies will proceed to create a website masquerading as a legitimate news source, whose sole purpose is to host the very content their client is seeking to remove, usually disguised in the form of a news article. The article is then backdated to give it the appearance of being published prior to the allegedly infringing content.” Lumens says that “…a company (or individual) will come across some undesirable content online, which they believe will cause them ...harm. Desperate to censor the content at any cost, and lacking a valid case for defamation, they will often seek the assistance of a “reputation management” agency.” The Lumen database watches online criminal trends and works closely with the FBI to inform the public of their rights.