Tom Hess Music Corporation

Hess says: “For a typical music fan, who is not a fanatic of the band yet, it is much more appealing to stay at home on a weekend night to surf the internet, watch a movie or listen to music on his computer rather than going through the trouble of traveling to a band's show. This is true even if the fan likes the band and their music. In order for a large enough number of fans to actually come to the gig, the band must give them a substantial enough reason to attend. Most bands fail to do so and the results are predictably disappointing. On the other hand, if a band taps into the desires and needs of their ideal fan and delivers upon that, the band's chances of a successful turnout at every gig go way up.”