Owners and senior managers who have invested a great amount of effort, time, and resources in their businesses are usually too close to the business to be able to spot problems and issues even if they are hurting the company badly. Even if they know what the problems are, they may justify them on one pretext or the other instead of taking tough steps to address them. Hiring a business consultant in this kind of situation gives the management a fresh pair of eyes that can very quickly identify the real issues facing the company and suggest unbiased ways of resolving them.