Mattress shopping in India isn’t easy. You shortlist a few retailers based on recommendations from friends and family. You visit these outlets, each of which has no less than 10 different mattress samples from multiple brands on display. By the time you’ve tried your 10th mattress, you’ve forgotten what the first one felt like! Not to mention most of these mattress shops aren’t air-conditioned; so you’re sweating through the whole process while getting simultaneously badgered by a pushy salesman desperate to make his commission.