Game Gorilla is a new way for people to trade next-gen games with each other. Although there are other trade sites or groups, this is the first one that operates as a service. Game Gorilla handles everything from beginning to end. Consumers simply add the games they want to trade, and add the games they desire, and Game Gorilla takes care of the rest. This is not only the safest route for gamers to get the best value for their used games, but also takes all the effort out of the equation through Game Gorilla’s automatic custom algorithm. Unlike other trade sites, users pay a small fee upon accepting a trade, but this fee is more than worth the value of what they get in return. One game will always trade for one other game which eliminates the need for used game stores who give a hugely depreciated trade-in value for used games.