APM Agentuur, an IT start-up based in Estonia, has launched a crowdfunding campaign on Indiegogo. This campaign has a funding goal of $45,000, which is being raised in order to bring the company's innovative "APM Chat" advertising platform to the public. APM Chat is a new mobile App that is being billed as the smarter way to advertise because advertisers are guaranteed to only reach their target audience rather than wasting money on counter-productive spam advertising avenues. The team has even come up with a system that actually offers incentives to customers by paying them for viewing the ads. In fact, that is what the name APM stands for: "Advertising Pays Me". The team behind this idea was inspired to create this new platform when the founder noticed that the traditional marketing methods for his own company were not only costly and ineffective, but the spam ads were annoying his potential customers. The team states, "We are building this instrument to help local businesses promote goods and services fairly, support the high level of customers' loyalty, and encourage customers to cooperate with local businesses via advertising without being distracted and irritated by spam ads."