Blue Chip Public Relations, Inc., an earned media company specializing in working with financial companies across the country, announced it has been retained by EQIS Capital Management, an asset management and financial technology company in San Rafael, California, to earn media coverage for the new book, Mutual Funds Exposed, by its Chief Financial Strategist Dr. Kenneth Kim and Chief Investment Officer William R. Nelson, as well as for the company and its offerings to investment advisors and their clients.