Launch of COLLOQUY India Marks Latest Step in LoyaltyOne Global Expansion
LoyaltyOne today launched COLLOQUY India, a complete media enterprise dedicated to providing publications, an online resource center, research and education tailored to the demands of the fast-growing customer loyalty market serving India’s 1.3 billion consumers.The Cost of Discounting
Markdowns and cash rebates, a strategy of many brands and retailers today, may actually be eroding brand loyalty, COLLOQUY reveals in a report that should serve as a wake-up call for U.S. marketers. When asked if it pays to be loyal to a favorite brand, only 12% of U.S. consumers strongly agree and only 17% say loyalty programs are a “very influential” factor in determining a purchase.71% of Brazilian Consumers Optimistic About Their Future, Poised to Become a Major Market for Loyalty Industry
A mere 10% of Brazilian consumers feel most people can be trusted, yet the economic outlook and optimism among natives of this country is so high, compared with both emerging and developed nations, that it signals an important shift in attitudes and unprecedented opportunities for loyalty marketers.A New Consumer Mindset Unfolds in Developed and Emerging Markets
COLLOQUY’s 2011 Cross-Cultural Loyalty Study Uncovers Global Perceptions on Loyalty and Implications for SpendingCOLLOQUY Examines Key Changes in Loyalty Liability Accounting Standards Headed for the U.S. – And What They Mean For Your Program
In its most recent issue, COLLOQUY magazine, the voice of loyalty marketing since 1990, explores the next update to the U.S. Generally Accepted Accounting Principles (GAAP) and what it means for companies accounting for their issued loyalty rewards that go unredeemed.Colloquy Announces 9th Annual Loyalty Summit, Including International Loyalty Awards, September 13-15 in Rancho Palos Verdes, Calif.
COLLOQUY, a global provider of loyalty publications, education and research, today announced that its 9th Annual COLLOQUY Loyalty Summit will be held September 13-15, 2011, at Rancho Palos Verdes, Calif. The Summit, to feature some off the best-known names in loyalty and marketing, also will serve as the occasion for the 2nd Annual COLLOQUY Loyalty Awards, Presented by LoyaltyOne and Visa.$48 Billion Worth of Consumer Loyalty Reward Points Dispensed Each Year, Yet One-Third Are Never Cashed In
First-Ever Quantification of U.S. Loyalty Rewards Value Accompanies Release of 2011 COLLOQUY Loyalty CensusOne Quarter of U.S. Consumers Far More Likely to Spread the Word About a Bad Experience Than a Good One
Strong Inclination to Engage in Negative Word-of-Mouth Exists Even Among Brand Champions COLLOQUY Tips for Turning “Madvocates” into AdvocatesCOLLOQUY “Likes” Social Media As the Trialogue of the Future
Citi, Zappos, Starbucks, Red Bull, and Best Buy Are Among Those That Lead the Way in the Social Media ConversationCOLLOQUY Heralds Three Loyalty Trends to Take Hold by 2030 – Tells Marketers What They Can Do to Prepare
In its most recent issue, COLLOQUY magazine, the voice of loyalty marketing since 1990, explores three loyalty trends – what COLLOQUY calls “The Next New Normal,” “The New I-Network” and “The New Marketing Reality” - that will shape the future of marketing two decades down the road.