Global automotive chrome accessories is a lucrative market, and this is especially true for the Europe region. Automotive chrome accessories add a distinct personality to the vehicle, making it stand out from the crowd and adding a flavor of its own. Automotive chrome accessories' growth is fuelled by a growing automobile market in the world, especially true for the APEJ region. In addition, there is an increasing trend for customization of the vehicles, a trend that is most commonly seen in the younger generation. There is also a great demand for performance enhancing accessories in the automotive market that is fuelling the market for automotive chrome accessories. However, there are some distinct restraints that are restricting the market growth of the automotive chrome accessories market. The main restraint is the easy availability of cheap and counterfeit automotive chrome accessories that have flooded the market, sourced from mainly Asian countries. In addition, this market is highly fragmented, making it cost competitive to cut throat levels. Also, there are some regulations related to vehicle exterior modifications in certain regions of the world that are hampering the growth prospects of this market during the assessment period.