On October 20, Apple shared its running fourth-quarter earnings which impressed a lot of investors worldwide. It was noted however that the sales for the iPad which is Apple’s flagship tablet had failed to astonish investors. Since the iPad’s launch in April 2010, the shipments of iPad had fell year over year for the third consecutive quarter with a 13 per cent decline rate to 12.3 million units. The iPad’s revenue of $5.3 billion came lower as compared to the $6.6 billion revenue of Mac for the first time.