E-Commerce has been growing by leaps and bounds in the last few years. The total volume transacted through online commerce is now counted in trillions of dollars and there is no slow down predicted in the near future. With hundreds of new online stores opening up each year, the competition for the customer's dollar is heating up. While large retailers spend millions of dollars in advertising, the smaller ones use innovative programs to retain and attract customers. One such program has been launched by owners4ownersshoppingmall.com, a specialty store dealing with automobile accessories and hand-chosen products.