Scully Signal Company is the original inventor and world leader in fail-safe overfill prevention and fluid handling systems. Scully serves a wide array of industries such as petroleum, aviation, chemical, railroad, fuel oil, military, and transportation operations. For eighty years, the Scully name has been synonymous with innovation, reliability, and quality. This reputation has been nurtured and carried on by the Scully family since Francis P. Scully founded the company in 1936 with the invention of the Ventalarm Signal®, an ingenious device designed to prevent spillage when filling residential oil tanks. In 2014, the company embarked on a year-long journey to revitalize its corporate identity. The first phase of the exercise resulted in a new logo, positioning statement and supporting messaging. The second phase included the recent launch of the new website at www.scully.com.This brand initiative was created in collaboration with Boston-based B2B marketing agency,Grant Marketing.