SK&A, A Cegedim Company

Family Practitioners Are the Most Targeted Physicians by Email, but Specialists Are More Likely to Open and Click

LogoResults from SK&A’s Email Performance Archive show sent, open and click-through trends from email campaigns

Adoption of EHRs in Medical Offices Owned by Hospitals and Health Systems Jumps 10 Percent

LogoMedical offices owned by hospitals and health systems are the leaders in adopting electronic healthcare records (EHR) technology, according to the latest results of an ongoing survey released today by SK&A, A Cegedim Company, a leading provider of healthcare information solutions and research.

SK&A Appoints 25-year Information Services Veteran As Senior Director of Sales

LogoDavid Simon will lead SK&A’s staff of 21 sales representatives and one sales manager as Senior Director of Sales.

Ninety Percent of Physicians Are Affiliated With at Least One Hospital, According to New SK&A Survey

LogoFor marketing, sales and research professionals who need to understand the complex relationship of physician-to-hospital affiliations, SK&A, A Cegedim Company, today announced the release of an enhancement to its Office-Based Physician database that links practicing physicians to hospitals. SK&A has identified 1,143,420 hospital affiliations for the 680,000 physicians in its industry-leading database. Ninety percent of doctors are affiliated with at least one hospital. The average physician is affiliated with 1.7 hospitals.

SK&A Announces Physician Move-Rate Trends

LogoSK&A, A Cegedim Company, today released an update of its “Physicians on the Move” report, which reveals the rate of change of office-based physicians by practice specialty. According to the report, the three-year average of physicians who moved to a new location or practice, retired, or passed away was 15.2 percent. Such changes create obstacles in maintaining quality physician-targeting databases and lists necessary to execute high-performing sales, marketing and market research initiatives.

Physicians Visited by up to 20 Sales Reps Weekly, According to Latest Sk&a Physician Access Study

LogoAccording to an updated report released today by SK&A, A Cegedim Company, 98 percent of physicians say their offices are visited by up to 20 sales reps each week from the pharmaceutical or medical device industries, with nearly half of the physicians surveyed saying they require or prefer appointments to be made by reps prior to one-on-one meetings.

SK&A Announces New Report on Physician Density

LogoSK&A, a leading provider of healthcare information solutions and research, today released the “Top 50 ZIP Codes with Most Physicians” report, which pinpoints geographic areas in the U.S. with the highest concentration of physicians. The report includes city, state, physician count and site count for the top 50 ZIP Codes.