The Countess Group - Marketing and Communications

Massively Growing Your Email List

LogoMany businesses underutilize their existing contact lists. Also, they are unaware of the easiest techniques to massively grow their email lists. Email lists are one of the easiest ways to grow sales.

Update on the Countess Group's Market Your Business Like a Pro Podcast

LogoHelping businesses get more momentum from their marketing efforts, The Countess Group's "Market Your Business Like A Pro" podcast is increasing in popularity.

Podcast Episode 29 - 7 Principles for a Strong Brand

LogoWhen it comes to branding, many businesses get focused on their logo -and leave it at that. A logo is important, but that is only one small component of a company's brand.

Podcast: Strengthening Marketing Through Differentiation

LogoPart of the marketing process for a company is to create a barrier to entry for competitors. One way to do that is to create points of differentiation, to set a business apart from its competitors and establish a stronger position in the market.

Podcast Episode 26: Ken Countess Is Interviewed for the SCORE Radio Show

LogoMarketing is very important to a business. It generates new opportunities to grow sales.

Podcast Episode 25: How Social Media Marketing Campaigns Are Different Today

LogoThe speed of digital marketing's evolution is breathtaking. Static photos and images worked well for marketing campaigns in 2017, but they don't work as well now.

Podcast: Simple Ways to Use Email Tracking to Your Advantage

LogoContrary to the way many businesses think of email marketing, hitting the send button isn't the end of a campaign. It's actually just the beginning, and can be a path to increased sales on a consistent basis.

Latch Onto the Latest Email Marketing Trends - Episode 23 of the "Market Your Business Like a Pro" Podcast

LogoThings have changed quickly with email marketing. They've gotten much better!

Email Marketing Automation - Episode 22 of the "Market Your Business Like a Pro" Podcast

LogoRunning a business is tough enough without having to deal with marketing, too. Yet without marketing, leads can be scarce.

(More Than) 30 Ways to Grow Your List - Podcast Episode 21

LogoAs many as 30% of email addresses on an email list go bad every year. That means that a list turns over about every 3 years.