Sales organisations of all types spend a huge amount on training their sales people each year. Research shows, however, that most training has little impact in the long term. Here we look at what needs to be done to make sure training works - and the new generation of training approaches.
A recent study by The Sales Activator® into 2,663 sales organisations globally has identified 5 critical issues facing sales leaders today. The results show that the vast majority of sales training and sales force effectiveness efforts are not achieving sustainable results. The study reveals the five critical issues sales leaders must address to ensure ongoing improvements.