The idea behind SIMMI'S CHOICE is based on inspiration derived from a mother. In a household, a mother for the most part, is the personal stylist of the family, ensuring both comfort and style for everyone.?Started in October 2020, SIMMI'S CHOICE as a brand is aimed at serving a customer base of unique woman who stand tall & confident in the fight to break barriers and make their space. We at SIMMI'S CHOICE carefully curate & present pieces that ensures versatility and top-notch quality to give you a luxury experience LIKE NEVER BEFORE.