Gone are the days when content was just about the writers or about obligatory promotional call-to-action messages and copies. There is a major culture shift taking place in the content realm and The Hub Engine seeks to be a part of it. The attention span of readers and customers, in general, is lowering, and content creation thought processes and approaches need to embrace the change, not forcefully, but in meaningful ways. The Hub Engine helps readers have easy access to the best and the most informative content while enabling writers and companies to reach out to the right set of target audiences.