Since 1990, as an international marketing/sales training and consulting firm, Richard Johnson and his team have helped thousands of small businesses in all industries and of all sizes, on-line or off-line, achieve exponential growth without spending more money on traditional advertising. Their unique, non-traditional marketing system helps businesses uncover, leverage, and optimize all of their existing marketing assets. Traditional marketing and advertising helps businesses grow ONE way: increasing their prospects. The 21st Century Marketing System is the only comprehensive marketing approach that systematically increases business THREE ways: 1. Increasing your prospects 2. Increasing your conversion ratio of prospects to paying customers 3. Increasing the value and worth of each individual customer Results are guaranteed. The system has been endorsed, and is currently used by Dell, IBM, The International Guild of Professional Consultants, and the US Department of Commerce's business development division.