40Nine watches was launched in November, 2013 in an effort to provide customers with a fun, sporty, inexpensive watch that would certainly get noticed. 40Nine watches come in dozens of vibrant colors and 3 sizes for both men and women. They are all water-resistant to 165 ft. and carry a 2-year warranty on the movement. The best part? They are only $49! Need a little more mechanics to your timepiece? 40Nine now offers the "Chrono Sport" line featuring all new color combinations, a perfect 45mm for men and women and is only $99!