The practise of adjusting a website's technical settings, content relevancy, and link popularity in order to enhance search engine rankings for its pages is known as SEO, or search engine optimisation.Search engines propose SEO tactics that raise page rankings and also the user search experience by presenting pertinent information. This comprises, among other SEO best practises, the use of pertinent keywords in page titles, meta descriptions, and headlines (H1), descriptive URLs that contain keywords rather than a list of numbers, and the use of schema markup to specify the content of the page.