Our approach is focused entirely on transparency. We take excellent pride in educating our partners about the benefits of SEO-- something this is typically wrongly shrouded in mystery. From the first day, we want our partners to understand our processs and also just how this will have a long-lasting impact on their businesses. A1 SEO Edinburgh has extremely humble roots. Initially, the company (previously GMS Digital) was founded by Graham Grieve in 2014, assisting bands, artists, and not-for-profits with marketing. After some success, small businesses created a demand for time on more complex (and also paid) marketing activities. As a result of require, the business transformed right into another generic digital marketing agency providing every little thing from SEO to social media management and also web design. It became pretty clear to us that we were one of many various other jack of all trades kind digital agencies offering a wide range of services with only average expertise in everything. Throughout these early years the team became more and more fixated with SEO over all other digital marketing channels. Late in 2016, the company moved all non-SEO work over to trusted niche professionals to focus purely on SEO. This is where the team's passion lies. It so happened that this pivot happened throughout an exciting time of adjustment for the SEO industry. Google released a handful of exciting updates that altered the SEO industry completely. With our newfound focus, the team continued to provide results as well as developed processes for consistently influencing website's rankings with Google and also various other search engines. In 2019, the business rebranded from GMS Digital to A1 SEO Edinburgh to reflect our concentrate on search engine marketing. At this stage, 94% of our business was SEO and PPC, the other 6% being development projects that shared close synergy with SEO projects. We are entirely devoted to championing SEO within Edinburgh's business community. With understanding handed down from experienced industry specialists come solid, integrated marketing strategies that help businesses dominate their niche.