Many people start a business with the goal of making buckets of money, but often their sales funnel doesn’t convert as well as they hoped or expected says Peter Decaprio. The following 9 tactics can help you improve your business immeasurably. 1. Monitor Conversion Rates People don’t buy from those who can’t sell, and businesses that fail do so because they have poor conversion rates. You should monitor these at all stages of the sales process – from initial contact through to post-sales support – and work out where things are going wrong for particular customers. All too often, companies simply give up when a customer fails to convert rather than trying another approach.