iPublishDigital (http://www.publishonmfb.com/) ’s pre-website which was released in September unofficially has seen over 50 000 visits in less than 2 months, the demo version for the actual community has seen over 75 000 visitors in less than 2 weeks of launch. We stand out from blogs, given African online users the opportunity to read and catch up with news, trends and articles from both Africa and the rest of the world, from the comfort of their homes, journeys, activities or work in the traditional form of print reading but in a digitalised form.