Our Competitive advantages and what they mean to you: Our Experience in the Real Estate Industry. Dennis Handa Past Marketing Director for CBS network-Fender music division, covering National and International markets. Sales manager and Vice President for IMC-distributors of AKAI. President, Studiomaster, worldwide company in the recording industry. Owner of two successful retail ventures, created, run and then sold at a profit. Basically, I have an International and domestic marketing and business background and am strongly grounded in sales. Twelve years as a Florida REALTORĀ® and Most recently I served as Sales Manager for Coldwell Banker Schmitt Real Estate in the Florida Keys to March of 2007. (7 years with the company) I also own Florida Real Estate Network. A Florida corporation which has a 450 page web site for people relocating to Florida. The site can be seen at http://www.flarren.com. After managing offices for the Third largest Coldwell Banker Franchise in the State of Florida it became very obvious to me that although Small business owners and real estate agents recognized they needed to change and redirect their marketing towards the Internet, most of them simply don't have the inclination to learn the process or take the time to do it. Debra Handa Real Estate assistant Coldwell Banker Schmitt Florida Keys and office manager for Coldwell Banker Schmitt islamorada Florida office-10 years. Secretary DH Management Inc-a Florida corporation and owner of www.flarren.com Florida Real Estate Network. What this means to you: Most Web design companies are done by Software designers or Web designers, who may have the technical expertise, but don't know the Real Estate Industry inside and out. Why is that important? If you are going to attract buyers/sellers to a Real estate site, it certainly helps to understand Buyers and Sellers motivations. This helps in designing a site that will speak to them and address their interests. In my view, if you've dealt with buyers and sellers, you understand the typical concerns, motivations, interests that they have. Further, when you have this knowledge it will show in the content you write. And again, why is that important? A Web site after all is an online sales presentation and deserves your best shot at establishing that you are the one to deal with. It establishes through it's available content that you are an area expert, offering solid information and not just MLS searches and Mortgage calculators. All of this leads to today, our company and our goal: I will use all of my skills to take our customers Business to the web in the most user-friendly and searchable method known in the industry. Technology support: Ken Brown is our site programmer. Ken is a seasoned programmer that knows how to get solutions to problems and has an, "it can be done" attitude. If there are any special bells and whistles you need a site to do, Ken can do it. He is currently chief programmer and systems analyst with the Carpe Diem company which handles Fortune 500 Company marketing and surveys.