As we know the pressing desire to stay ahead of the competition in this complicated business world has seen many businesses heavily relying on data analytics to make strategic business decisions. Which led to the emergence of many companies offering data analytic services to these businesses. One company that stands out in this field is Appinium located in San Francisco. Appinium is the first and only platform that has combined marketing, sales, customer service, and learning to provide organizations with an unprecedented amount of real-time data that can be used in decision making. Companies can utilize the data from the four areas namely marketing, customer service, sales enablement, and learning to provide their target customers with the right content at the right time to drive behavior.