The year was 2005 and Baitworks was born in Mark’s parents’ garage with just £500 saved from his job selling insulation, which he hated. These humble embers ignited and Baitworks has flourished into a well established, thriving bait business that continues to grow. As a little boy Mark was always fishing, living and breathing it from the age of 8. Making homemade paste baits was always a fascination of his, mixing ingredients that he found in his mother’s kitchen! It was from that early age, catching chub on homemade paste baits, that a future bait baron was learning his trade. When Mark discovered carp at the age of 10 a whole new world of flavour profiles and bait ingredients opened up. Now he was making boilies at home, still in his mum’s kitchen, much to her annoyance! These mixes caught well and he was soon supplying some of his close friends with secret, under-the-counter hook baits and boilies. It was then that the fire was well and truly lit and the learning process picked up pace. In order to provide a truly premium product, Baitworks began selling direct to you, the customer, from early on. Cutting out the middleman allowed Mark to formulate the best quality baits, with the finest ingredients, at a price that simply wouldn’t have been possible had he supplied the retail trade. All the other bait compaines have to make their bait and a profit at a much lower cost price than Baitworks has to. Because of this, Baitworks can operate using higher quality ingredients and stimulants. Simple economics!